Digital Advertising Specialist

Job Description:

The Digital Advertising Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns. This position is primarily focused on paid search ads within the Google and Facebook advertising platforms. Campaigns will also include retargeting, display, and video ads. This position includes 25% strategy, budget allocation and 75% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly within a fast growing organization, and is a fitness addict, with good knowledge of Cross Training, MMA, strongman and bodybuilding. Position is based in Marblehead, Massachusetts. As a start up company, TRIBE WOD offers an excellent opportunity to work and grow in a fast pace, fun environment. You must be eligible to work in the United States to be considered for this position.

In this role you will:

  • Setup, ongoing optimization and management of PPC/Digital Advertising campaigns to grow the company revenue stream
  • Management of ad budgets, text ad creative, keyword research, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
  • Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
  • Perform digital advertising audits
  • Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions and implementing new strategies
  • Ensure implementation of best practice guidelines and follow company processes
  • Ability to communicate professionally 
  • Must be a team player that is also comfortable working independently


  • Minimum of 2 years, demonstrated experience/success implementing both Facebook and Google Ads, plus other platforms like Pinterest, TikTok
  • Google Ads Certification preferred
  • Google Analytics experience a plus
  • Excellent Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
  • Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus
  • Ability to roll up your sleeves and multi-task in a fast-growing organization

To apply for this position, please email your resume to